Senior creative and design leader shaping systems, strategy, and product experiences using AI to drive clarity, speed, and scale.

Selected work across product, brand, and experience systems:

Samsung Retail App - UI/UX, 3D Motion Design, Wireframing & Prototyping

UI/UX Design for custom video controller.

Click to play: Samsung Galaxy View Commercial

Retail Experiential Video Wall Creative Direction (Selfie Collage)

Samsung 837 Washington Flagship Store Experiential Creative Direction & Design

Retail Experience App - UI/UX, Content & Video Production, Wireframing & Prototyping

Creative Direction: 3D Character Animation

Case Study: Samsung Retail Experience App

Client: Samsung
Role: VP, Group Creative Director
The Problem: In-store customers struggled to understand which Samsung phone was right for them.
The Solution: I led cross-functional creative teams of 40+ across strategy, UX, design, and video production to concept and deliver a personalized, in-device retail experience for Samsung. The application educated customers on device features through an intuitive, engaging experience, ultimately leading Samsung to award us the opportunity to design and build a globally deployed retail app in 25+ countries.

Content & Video Production Work:

Samsung

Go with Galaxy

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SAMSUNG

Go with Galaxy

We created an interactive experience for retail stores on a 24″ LCD for Samsung Collections. Collections groups Samsung products together that will help you stay connected throughout your day, no matter what your lifestyle may be. Go with Galaxy is an interactive experience where the video plays, then pauses and interactive screens come up for the consumer to interact with the products digitally.

ZAC EFRON’s

Off the Grid

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ZAC EFRON’s

Off The Grid

We headed to the back-country of the Mammoth Mountains for 3-days with Zac, his brother Dylan and friends to shoot an episode for Zac’s YouTube series ‘Off The Grid’. This short docu-style piece was selected as an official nomination at the Mammoth Film Festival.

Creative Director: Kasey Stewart
Camera: Kasey Stewart & Brendan Byrne
Editor: Brendan Byrne
Featuring: Zac Efron, Dylan Efron, Tanner Beard and Ryan Rottman.

Found ACTIVE

Kate Upton

FOUND ACTIVE

Kate Upton

We led the creative direction and produced all lifestyle photography and video for Kate Upton’s launch of Found Active, developing premium visual storytelling that defined the brand’s look, feel, and campaign presence across digital and social channels.

Liquid IV

Liquid IV

At Liquid I.V., I helped build and scale the in-house content marketing team, establishing the creative structure, workflows, and standards needed to support a fast-growing global brand. I partnered closely with brand, marketing, and production leadership to define content strategy, develop always-on and campaign storytelling, and create a scalable operating model that balanced creative excellence with speed, consistency, and performance across digital, social, and experiential channels.